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Privacy Policy

FACTS

What does Penske Automotive Group (referred to herein as “Penske Automotive Group”, the “Company,” “we,” “us” or “our”), do with your personal information?
Why?

Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal and state law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do.

What?

The types of personally identifiable information (“Personal Information”) that we and/or our Partners collect and share depend on the product or service you have with us. This information can include:

  • Contact information, such as name, e-mail address, postal address, and telephone number
  • Date of Birth
  • Social Security number
  • Income and financial account information, such as account balances, payment history, and credit history
  • Payment and identify verification information, such as credit card number, social security number or comparable national identifiers, and driver’s license number
  • Employment information
  • Unique identifiers, such as a customer number held in a cookie, an Internet Protocol (IP) address, a processor or device serial number, or other unique identifiers
  • Your location coordinates (longitude, latitude, and radius)

When you are no longer our customer, we continue to share your Personal Information as described in this notice. In addition to collecting Personal Information, the Company and/or our Partners may use a variety of technologies that automatically collect General Information, which does not identify you personally. The types of General Information the Company and/or our Partners collect and share depend on the product or service you have with us. This information can include:

  • Cookies
  • Embedded Scripts
  • Web Beacons
How?

All financial companies need to share customers’ Personal Information to run their everyday business. In the section below, we list the reasons financial companies can share their customer’s Personal Information; the reasons Penske Automotive Group chooses to share; and whether you can limit this sharing.

Reasons we can share your
Personal Information with our Partners
Does Penske Automotive Group Share?
Can you limit
this sharing?

For our everyday business purposes-
such as to process your transactions, maintain your account(s), respond to court orders and legal investigations, or report to credit bureaus

YES NO

For our marketing purposes-
to offer our products and services to you

YES NO

For joint marketing with other financial companies

YES NO

For our affiliates to market to you-
information about your transactions and experiences

NO WE DON’T SHARE

For our affiliates’ everyday business purposes-
information about your creditworthiness

NO WE DON’T SHARE

For our nonaffiliates to market to you

NO WE DON’T SHARE
To limit our sharing

Email us at: OptOutQuestions@penskeautomotive.com

Please note:

If you are a new customer, we can begin sharing your Personal Information [30] days from the date we sent this notice. When you are no longer our customer, we continue to share your information as described in this notice.
However, you can contact us at any time to limit our sharing.

Questions?

Call 248-648-2500

Who We Are

Who is providing this notice?

This notice is being provided by Penske Automotive Group and our Partners.

What We Do

How does Penske Automotive Group protect my Personal Information?

To protect your Personal Information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings.

How does Penske Automotive Group collect my Personal Information?

The Company and our Partners may collect your Personal Information, for example, when you

  • Apply for financing
  • Apply for a lease
  • Provide employment history
  • Give us your contact information
  • Show your driver’s license
  • Interact with us through the Company’s website

The Company and our Partners may also collect your Personal Information from other third parties, such as credit bureaus, affiliates, non-affiliates, or other companies. The Personal Information you allow the Company and our Partners to access varies by source, and it is affected by the privacy policies established by those third parties. This Privacy Policy does not cover the practices of third parties, including those that may disclose Personal Information to the Company and/or our Partners. For more information about how those third parties handle your Personal Information, please refer to their privacy policies.

Do Not Track

Do Not Track (“DNT”) is a privacy preference that users can set in their web browsers that allows them to opt out of tracking by websites and online services. When a user activates DNT, the browser sends a message requesting that the website or online service not track the user. At the present time, standard DNT technology is not yet finalized and not all browsers support DNT; therefore, the Company does not recognize DNT signals. Instead, information collection and disclosure practices and the choices that the Company provides to users will continue to operate as described in this Privacy Policy, whether or not a DNT signal is received.

Why can’t I limit all sharing?

Federal law gives you the right to limit only

  • Sharing for affiliates’ everyday business purposes - information about your creditworthiness
  • Affiliates from using your information to market to you
  • Sharing for nonaffiliates to market to you

State laws and individual companies may give you additional rights to limit sharing.

California Residents

Residents of the State of California may request and obtain from us, once a year and free of charge, information about the Personal Information (if any) we have disclosed to third parties for direct marketing purposes in the preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to:
2555 Telegraph Road
Bloomfield Hills, MI 48302
For all requests, you must put the statement "Your California Privacy Rights" in the body of your request as well as your name, street address, city, state, and zip code. Please note that we will not accept requests via the telephone, e-mail, or by facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information or postage.

Definitions

Affiliates

Companies related by common ownership or control. They can be financial and nonfinancial companies.

Joint Marketing

A formal agreement between nonaffiliated financial companies that together market financial products or services to you.
Our joint marketing partners may include the manufacturer affiliated lenders or other lenders.

Nonaffiliates

Companies not related by common ownership or control. They can be financial and nonfinancial companies.

  • Nonaffiliates we share with can include financial service providers (such as credit bureaus, manufacturer affiliated lenders, or other lenders), or they may be non-financial companies such as marketing companies or service providers.

Partner

Any person or entity with whom the Company enters into any kind of business transaction who is under an obligation to us to use reasonable care to keep Personal Information confidential, which may include our affiliates, nonaffiliates, and those with whom we joint market.

Other important information regarding changes to this Privacy Policy

The Company reserves the right to change, modify or amend this Privacy Policy at any time to reflect changes in practices and service offerings. If the Company modifies this Privacy Policy, the Company will update the “Effective Date” and such changes will be effective upon posting. Your continued use of the Company’s website following such material changes requires your affirmative consent to the changes. If you do not agree to the changes, your sole remedy is to cease using the Company’s products, services, and website. It is your responsibility to periodically check and review this Privacy Policy for changes.


DATE LAST MODIFIED: March 25, 2014

Privacy Policy
Effective: 05/01/2013

Penske Automotive Group, Inc. is committed to respecting the privacy rights of our customers and all visitors to our corporate and dealership website properties. We are publishing this policy to advise you what information we collect, how we use that information and how your information is protected. If you have any questions or concerns regarding this policy or our websites, please contact us at corporatemarketing@penskeautomotive.com or write to us at Penske Automotive Group, Inc. 2555 Telegraph Road, Bloomfield Hills, Michigan 48302, Attn: Chief Privacy Officer.

What information does Penske Automotive Group collect?
We collect information that you provide on applications, forms, surveys and other correspondence such as your name, email address, social security number and income. We collect information about your transactions with us or others. We receive information from consumer reporting agencies, credit references, employers and insurance agencies such as your credit history, credit worthiness and information that we obtain to verify employment history or that insurance coverage is in force. We collect information from cookies (see below) and other technology to track your website usage with us and to provide you with customized content, among other things.

Disclosure of information to others
Penske Automotive Group will not rent or sell your name, address, email address, credit card information or other personal information to any third party. We may use and disclose some or all of your information to third parties as set forth herein. We require these third parties to keep your personally identifiable information secure in accordance with federal requirements such as the Gramm Leach Bliley Act, where applicable. We may use and disclose some or all of the information in accordance with applicable law as follows:

Service Providers/Marketing Partners – We provide information to third parties to assist us in servicing accounts, administering and enforcing our accounts, providing services to our dealerships or our customers and responding to customer inquiries. We may share information with our affiliated dealerships to be used as permitted by applicable law. We also may use marketing and other firms to assist us in our own marketing efforts. These third party service providers may use customer information to perform contracted services at our request. We require these third parties to keep your personally identifiable information secure in accordance with federal and other applicable requirements, and our contracts with these third parties require that your information be used only to perform the contracted services.

Others – We are required to report sale related information to our manufacturer partners and government agencies. In addition, we may buy and sell assets or businesses such as automobile dealerships. When this occurs, customer information generally is transferred to the acquirer. We also disclose information about you to third parties in certain other circumstances, as permitted by law, or to process a transaction requested by you. This privacy policy does not apply to the use of your information by third parties.

Audits/Judicial Proceedings – We reserve the right to disclose your personal information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order or legal process served on our website.

Does this policy apply to Penske Automotive Group’s affiliates or other sites that are linked from this site?
No, this policy applies only to Penske Automotive Group, this site and our dealerships’ sites. As described above, we may share information obtained from this site with our partners and other third parties. While we expect that these others will respect your privacy in a manner consistent with our policies, we cannot guarantee that they will do so.

Use of Cookies
We may use cookies or other tracking methods to recognize you and your access privileges on this site, to facilitate the interaction between you and this site, and to track site usage. In addition, we may embed the services of third parties to enhance the functionality of our site, and those third parties may use cookies or other tracking methods in order to provide these services, track site usage, or for other reasons. You, of course, have the option of refusing to accept cookies from this or any other site by, for example, changing your browser preferences or using commercially-available software. However, if you refuse the cookies from these sites, you may find that some services do not function properly or may be considerably slower.
“Cookies” are small strings of text that are transmitted to a user’s computer when the user accesses a website, and then stored on the user’s computer for future access by the cookie provider. Cookies are part of the flow of information between a user’s computer and web servers, and are widely used on the web for, among other things, customizing user interaction with websites.

Security
The security of customer information is very important to us and we take a number of steps to safeguard it. We maintain physical, electronic, and procedural safeguards that comply with federal standards to guard non-public personal information about you.
When our credit pre-approval form asks users to enter sensitive information (such as social security number), that information is encrypted and is protected with 128-bit or greater SSL encryption software, an industry standard for reputable organizations. While on a secure page, such as our credit pre-approval application form, the website address will begin with https://......
Furthermore, once the information has been received by us, we use security procedures and policies commensurate with industry standards to safeguard against loss, theft, unauthorized access, destruction, use, modification and/or disclosure.

Links
This website contains links to other sites. Please be aware that Penske Automotive Group is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each website that collects personal information. This privacy statement applies solely to information collected by this website.

Notification of Changes
We retain the right to change this privacy policy at any time. We will post those changes to this page so that users are always aware of what information we collect, how we use it, and under what circumstances we disclose it. We will use, share, and disclose all information in accordance with the privacy policy in effect at the time the information was collected.

Children
Penske Automotive Group does not knowingly allow anyone under the age of 16 to participate in any services offered on our website which requires the submission of user information. If we learn that a user is under 16 and has submitted user information to us, we will delete that information as promptly as possible.

Your Consent
As a condition to using the Penske Automotive Group site, we require your approval to collect this data. By visiting penskeautomotive.com or any of our affiliated dealership sites, you agree that we may collect and use this information as stated in our privacy policy. If we change our privacy policy, we will post the changes on this page so you are always informed about what information we collect, how we use, and under what circumstances we disclose it.
Thank you for taking the time to review Penske Automotive Group’s privacy policy. Should you have questions or require additional information, please contact us at the email or postal address in the first paragraph above.

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